colorares ("colorares," "we," "us," or "our") wants you to understand how we collect, use, and disclose personal information. This Privacy Policy describes our practices for personal information collected through our websites, social media pages, online communications, text message marketing programs, any other sites or services that link to this Privacy Policy, and at in-person events such as trade shows or salon partner activations (collectively, the "Services"). Our Services are focused on retail and wholesale of hair color, lighteners, developers, toners, color-depositing treatments, and accessories used for professional or at-home hair coloring.

Personal information we collect

We collect personal information in the ways below to operate our hair-color retail business and related Services.

Information you provide

• Contact details, such as your first and last name, email address, mailing or shipping address, and mobile telephone number.
• Account information, such as your username and password when you create an account.
• Payment information, such as payment card details and billing address. Payment data may be processed by our payment service providers under their own privacy policies.
• Order and color preferences, such as shades you view or purchase, salon license or professional credentials if required for certain products, patch-test acknowledgments where applicable, and notes you add at checkout.
• User content you post on our social pages, reviews, Q&A, or send to customer care (including photos you choose to share related to color results, where permitted).
• Preferences, such as language, marketing choices, survey responses, and feedback. We may infer interests (for example, blonding vs. gray coverage) from how you use the Services.
• Marketing data, including newsletter and SMS opt-ins, contest entries, and engagement with promotional emails or texts.
• Relationship information, such as support tickets, subscription or auto-replenishment status, returns, allergy or sensitivity reports related to products, and other correspondence.

Information collected automatically

• Online activity, such as pages viewed, time on page, navigation paths, cart actions, and whether you open or click marketing emails.
• Device information, such as OS, device model, screen size, IP address, language, carrier (for mobile), network type, advertising identifiers, and approximate location derived from IP.

Tools we use for automatic collection

• Cookies and similar technologies to remember your session, secure the site, measure traffic, personalize content, and support advertising including interest-based ads. We do not currently respond to browser Do Not Track signals. Learn more at allaboutcookies.org/manage-cookies.
• Local storage for app-like functionality in the browser.
• Pixel tags (web beacons) to measure campaign performance and email engagement.

Other sources

• Social networks, such as profile details you make public when you connect or interact with us.
• Third parties, such as marketing partners, data brokers, or public databases, where allowed by law.

We need certain personal information to fulfill orders, verify eligibility for professional-only SKUs where required, and provide the Services. If you do not provide requested information, we may be unable to complete a purchase or respond to a request.

If you provide information about another person (for example, a gift recipient’s address), you represent that you have authority for us to use it as described in this Privacy Policy.

How we use personal information

• Providing the Services: accounts, checkout, shipping, order updates, professional verification where applicable, and customer support.
• Operations: security, fraud prevention, debugging, analytics, hosting, and business transfers such as mergers or asset sales.
• Marketing: newsletters, SMS (where consented), surveys, contests, and personalized offers related to hair color and care.
• Engagement: responding on social channels and building our community of stylists and consumers.
• Personalization: recommendations, shade suggestions based on your activity where we offer that feature, and tailored communications.
• Improvement: product development, trend analysis, and measuring campaigns.
• Aggregation and de-identification: we may create statistics that do not identify you.
• Legal and compliance: law enforcement requests, enforcing our terms, and protecting rights and safety.

How we disclose personal information

We may share personal information with:

• Service providers that assist with hosting, IT, payments, shipping, fraud prevention, email and SMS delivery, analytics, and customer support.
• Advertising partners for interest-based advertising.
• Professional advisors such as lawyers, accountants, insurers, and banks.
• Authorities when required by law or to protect the public, us, or our users.
• Other users when you voluntarily post on public areas of the Services.
• Business transferees in connection with a merger, acquisition, financing, or sale of assets.

Security

We use reasonable organizational, technical, and administrative safeguards. No method of transmission or storage is 100% secure. If you believe your interaction with us has been compromised, contact us immediately using the email below.

Marketing choices

You may opt out of marketing emails using the unsubscribe link in those messages. To opt out of promotional SMS, reply with STOP, STOPALL, END, CANCEL, UNSUBSCRIBE, QUIT, REVOKE, or OPT OUT as instructed in the program terms. We may still send non-promotional notices (for example, transaction or safety recalls related to hair color products).

Privacy rights requests

Depending on where you live, you may request access, portability, correction, deletion, or information about our practices. We do not "sell" personal information as defined under the California Consumer Privacy Act and similar U.S. state laws, and you may opt out of targeted advertising where applicable.

Submit requests using the contact in the section below. We may verify your identity before acting. We may retain certain records as required by law. Some information may be exempt from deletion under applicable law.

Additional information for California residents

California residents may request information about disclosure of personal information to third parties for their direct marketing purposes under California’s "Shine the Light" law by emailing [email protected].

Retention

We retain personal information as long as needed for the purposes above, including maintaining your purchase history (for example, batch numbers relevant to product safety), meeting legal tax and accounting obligations, and resolving disputes.

Third-party services

Sites or apps we link to (including social platforms and device manufacturers) have their own policies. We are not responsible for their practices.

Third-party payment services

When you pay through a third-party processor, their privacy policy governs how they handle payment data. We do not control their collection or use of that information.

Minors

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us.

Updates

We will update the "Last updated" date when this Privacy Policy changes. The revised version applies when posted on the Services.

Contacting us

Questions about this Privacy Policy: [email protected]